Korean to be Facebook creative director

Ji Lee, creative director of Google Creative Lab, is moving to Facebook to be the social networking site’s first creative director, the online news site Creativity reported.

Lee drew attention three years ago as Google scouted the New York street artist as its creative director.

Born in Korea and raised in Brazil, Lee studied design at Parsons School of Design in New York, where he lives.

He gained recognition with the Bubble Project in which he placed “blank speech bubbles” on ads around New York City. The masses responded and the project went viral.

He has been at Google since July 2008 and was one of the people behind Google projects such as Google Search Stories, Chrome Experiments and Google New.

Before moving to Google, the Korean was a creative director at Droga5 for two years and prior to that worked as an art director at Saatchi & Saatchi New York on accounts including Head & Shoulders, Cheerios and Old Spice.

(swchun@heraldcorp.com)