Over 1,500 line up to taste Shake Shack burger in Korea

Published : Jul 22, 2016 - 15:51 Updated : Jul 25, 2016 - 13:19

[THE INVESTOR] Food and confectionery giant SPC Group’s first Shake Shack outlet in Korea officially opened on July 22.

More than 1,500 customers waited in line from the night before for a taste of the New York-based joint’s premium burger in southern Seoul, according to the company.

As of 2 p.m. on the opening day, 420 customers visited the outlet, with the waiting line as long as 150 meters outside, it added.

Customers are waiting for the opening of a Shake Shack outlet in Seoul. / The Investor (Lee Sang-sub)

Shake Shack was established in 2001 by celebrity restauranteur Danny Meyer, starting as a hot dog cart in New York’s Madison Square Park, and has grown to be an international franchise available in Japan, UK and UAE.

Its Korean partner SPC Group is seeking to develop the “fine casual” market that combines reasonable prices and simple service with fine dining while seeking to reach 200 billion won (US$176.32 million) in turnover by 2025.

By Hwang You-mee (glamazon@heraldcorp.com)