BAT rolls out renewed Dunhill Fine Cut

British American Tobacco Korea on Tuesday launched the renewed version of “Dunhill Fine Cut,” the latest of Dunhill’s superslim series, in the domestic market.

The renewed lineup comes in five varieties ― “Dunhill Fine Cut 1mg,” “Dunhill Fine Cut Supreme 4mg,” “Dunhill Fine Cut Frost 1mg,” “Dunhill Fine Cut Ultra 0.1mg,” and “Dunhill Fine Cut Switch 1mg.”

The series has been revamped with a newly designed packaging that adds a sharp look to the brand’s trademark premium image, the tobacco maker said.

“As the consumer group which prefers superslim products in the domestic tobacco market continues to grow younger, we launched a more modern and stylish version of the Dunhill Fine Cut series in order to keep up with the latest trend,” BAT Korea’s CEO Guy Meldrum said.

All priced at 4,500 won ($4.10), the products contain 0.1 to 4.0 milligrams of tar and 0.01 to 0.4 milligrams of nicotine.

(joowonc@heraldcorp.com)