Lexus Korea released the LS 500h flagship premium hybrid sedan Wednesday in Jamsil, eastern Seoul.
The premium carmaker introduced the fifth-generation model at the Geneva Motor Show in March.
It took 11 years to design the fully changed LS 500h.
The company highlighted during a press launch that it represents the new segment that has combined premium and hybrid models.
 |
The LS 500h flagship premium hybrid sedan (Lexus Korea) |
The automaker’s flagship models have been targeting the small yet lucrative pool of customers. Its previous fourth-generation LS600hl, priced at 170 million won ($156,400) to 180 million won, sold 19 vehicles.
The company has set the target for the LS 500h at 1,200 units.
Lee Byung-jin, director of the Lexus operation division, expressed confidence, citing the sedan’s hybrid efficiency and other additional functions. He named the Mercedes-Benz S-Class and BWM’s 7 series as its main rivals. He said many of the 300 customers who had made reservations were previously Benz owners.
By Kim Bo-gyung (
lisakim425@heraldcorp.com)
![[Robert Fouser] Accepting migrants in South Korea](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/10/31/20241031050896_0.jpg)
