Samsung marches ahead of rivals with 71% smartphone market share

 Samsung Electronics took a 71 percent share in the South Korean smartphone market in the third quarter, outstripping its rivals Apple and LG Electronics, a report showed Thursday.

According to market tracker Counterpoint Research, the tech giant’s market share grew 67 percent on-year.

Its crosstown rival LG Electronics saw its share unchanged at 17 percent, the data showed, although the company has witnessed a steady growth in the sales of its latest V50 ThinQ 5G model.

Samsung’s archrival Apple saw its market share fall from 14 percent to 11 percent during the same period. 

 

The report also showed that seven out of 10 bestselling smartphone models were of Samsung, while two were from Apple.

The top four models featured 5G connectivity, showing users’ growing migration from 4G LTE to the next-generation models.

“Samsung’s strategy of increasing the variants of the latest Note 10 series has contributed to expanding its market share,” the report said. “However, the fourth-quarter results may change due to the launch of LG V50S 5G in October and the iPhone 11 series.”

By Song Su-hyun (song@heraldcorp.com)