Kia Motors to showcase autonomous driving technology at CES

Kia Motors Corp., South Korea's second-ranked automaker, plans to showcase its autonomous driving technology at a major consumer electronics exhibition to be held in the U.S. early next year, industry sources said Wednesday.

Kia Motors plans to hold a press conference during the Consumer Electronics Show 2016 to be held in Las Vegas on Jan. 6-9 where it will display its autonomous driving and IT connectivity technology. It will also make a presentation on future direction in the field, according to the sources.

This will mark the first time for Kia Motors to hold a press conference during the CES. Hyundai Motor Co. and Kia Motors have joined the exhibition every other year.

During the exhibition, Kia Motors will showcase the Sportage sport utility vehicle and Soul EV equipped with the autonomous driving function.

This comes as South Korean automakers are intensifying their efforts to apply autonomous driving features to their new models. 

Recently, Hyundai Motor launched the EQ900 flagship sedan here which adopted the highway driving assist system designed to help autonomous driving on highway. (Yonhap)