Hyundai announces price cut for Aslan

In an attempt to plump up sales of its Aslan sedan, Hyundai Motor on Sunday announced that it would cut the price of the vehicle by 2.3 percent.

The world’s fifth-largest carmaker said the Aslan 3.0 model ― which sells for 39.9 million won ($36,800) ― would be redivided into Modern Basic and Modern Special trims. Modern Basic models will be priced at 38.9 million won, but feature lower-spec front passenger seats and fuddle lamps.

But in order to attract luxury-seekers, Hyundai decided to add several prestige factors ― Advanced Smart Control and a Michelin Tire option ― to the Modern Special trim.

Hyundai said it would cut 1 million won off the price of the Aslan for all those who already own a Hyundai vehicle.

Hyundai expected to sell 22,000 Aslans by the end of the year. But has sold just 3,995 as of April.

By Bae Ji-sook (baejisook@heraldcorp.com)