Hyundai Motorstudio opens in Moscow

Hyundai Motor opened the “Hyundai Motorstudio Moscow” in the Russian capital Friday. This is the first overseas studio for the world’s fifth-largest carmaker.

The 880-square-meter studio surrounded by glass walls has Hyundai’s best-selling model, the Solaris, attached to the front wall. The Solaris is sold as the Avante in Korea and several other countries.

The two-story studio contains an exhibition on key products such as the Genesis and the Equus, a library with 300 books about cars and art, the Hyundai World Rally Championship promotion section, and a “virtual driving” range, where people can experience driving indoors.

By Bae Ji-sook (baejisook@heraldcorp.com)