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S.M. Entertainment to open hallyu museum in L.A.

Girls’ Generation. (S.M. Entertainment)
Girls’ Generation. (S.M. Entertainment)
Entertainment agency S.M. Entertainment, home to Girls’ Generation, Super Junior, TVXQ, SHINee, f(x) and others, announced on Thursday that it would establish a museum-entertainment complex tentatively named SMTOWN Museum.

In collaboration with S.M. Entertainment USA, the SMTOWN Museum, which will be located on Oxford Avenue in L.A.’s Koreatown, will feature an entertainment space, a Korean restaurant as well as other content related to K-pop stars including hologram displays.

“Through the remodeling of this building, we are creating a multipurpose entertainment space where people can experience a wide variety of Korean cultural content,” said an official from S.M.

“We’ve been planning for a long time to create a place where residents of Hollywood would be able to experience hallyu. However, we later decided that it was better to bring K-pop fans and tourists who were interested in hallyu to Koreatown,” the official added. “We are hoping that this new museum will become a hallyu landmark in the States.”

The exact opening date of the future SMTOWN Museum has not yet been determined.

By Julie Jackson (juliejackson@heraldcorp.com)
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