British American Tobacco Korea said Monday that it would apply a 200 won price cut to three types of its 2,500 won ($2.30) ultra-slim cigarette Vogue, starting March 14.
The company said it decided to adjust the price of Vogue 1 mg, Vogue Blue and Vogue 0.3 mg to better compete against the 2,300 won rival products.
Now 2,300 won a pack, “(Vogue) will be armed with stronger competitiveness in the (tobacco) market,” BAT Korea chief executive Guy Meldrum said in a statement.
Previously, the tobacco manufacturer had slashed the price of its Dunhill Finecut Superslim as well, from the previous 2,700 won to 2,500 won, which took effect Jan. 17.
(
joowonc@heraldcorp.com)
