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Woori Financial’s brand ranking sees big jump

Woori Financial Group saw its 2013 brand ranking, assessed by The Banker, climb more than 300 notches from last year.

Woori ranked 77th in the yearly list of the top 500 banking brands by The Banker, a London-based financial magazine, a jump from 389th in 2012.

Shinhan Financial Group and KB Financial Group took the positions of 51st (57th in 2012) and 65th (76th in 2012), respectively.

Hana Financial Group, which acquired Korea Exchange Bank a year ago, also made the list at No. 116.

Last year Woori, the largest financial firm in Korea, was named on the Global 500 2012, an annual list of the top 500 global companies ranked by revenue published by U.S.-based business magazine Fortune.

Fortune’s rankings included 13 Korean companies, with Woori Financial, whose assets surpass 400 trillion won ($370 billion), being the only financial firm to make the list.

By Kim Yon-se (kys@heraldcorp.com)
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