The newly merged corporate body of SK Planet and SK Marketing & Company launched on Friday, its officials announced.
The new platform company named SK Planet will be responsible for SK Planet’s existing projects like T-Store, T-map and online shopping mall 11st, along with SK M&C’s OK Cashbag, advertisements and location-based services.
The firm will also be in charge of digital content, new commerce and marketing communication activities as well as discovering new growth projects targeting the overseas markets.
SK Planet, headed by chief executive So Jin-woo, is a service platform provider which was formed as a spin-off of the nation’s top mobile carrier SK Telecom in October 2011.
(
sharon@heraldcorp.com)
