Korean digital firm SocialLink to merge into Weber Shandwick

Weber Shandwick, a global public relations firm, announced that Korean digital and social media communications specialist, SocialLink, has signed to merge its business into Weber Shandwick Korea on Wednesday.

The owner and of SocialLink and digital communications specialist, Juny Lee, will take the seat of vice president of Weber Shandwick Korea. Lee said that the firm would continue to provide services directly to all of SocialLink’s existing clients. The merger expected to expand Weber Shandwick’s existing Korean headcount by some 50 percent.

Established in early 2010, SocialLink has built a distinguished portfolio of domestic and international blue-chip clients, including well-known brands like SK Telecom, GM Korea and Samsung Electronics.

“In forming SocialLink, my hope was to show companies operating in Korea the power and reach of strategic social media programs,” Lee said.

Recently named “Korean Consultancy of the Year” by The Holmes Report, Weber Shandwick, led by Tyler Kim, has experienced dramatic market growth since starting business in 2009. Clients include Facebook, AIA Life Korea and the U.S. Meat and Export Federation.

“Our Korean business has grown at a tremendous pace since we started the business in 2009,” said Kim, now the merged company’s managing director.

“The merger of SocialLink into our business brings us deep strategic and execution expertise in digital and social media communications,” he added.



The Korea Herald
(khnews@heraldcorp.com)