KT&G releases coffee-flavored Raison

KT&G said it will release the Raison Cafe 1mg, flavored with the aroma of coffee, on Oct. 10.

“The product is a milder one with lower containment tar from the Raison Cafe which contains 6 milligrams of tar, which was unveiled in July,” said the nation’s largest tobacco firm.

A KT&G spokesman said the coffee-scented product delivers the rich scent of hazelnut coffee with ground coffee beans in the filter. “We spent four years of research and development coming up with a technology that can directly insert ground coffee beans into the filter,” he said.

The Raison Cafe series is expected to gain popularity among younger smokers considering the general trend shifting away from menthol.

It can be purchased in convenience stores nationwide at 2,500 won ($2.2) a pack.

(kys@heraldcorp.com)