BAT Korea launches Dunhill Switch Black

British American Tobacco has released the spearmint-flavored “Dunhill Switch Black” in the local market.

“The new product offers consumers the choice to appreciate the smooth taste of Dunhill, followed by a sweet and minty spearmint flavor, which is distinct from regular menthol cigarettes,” a company spokesman said.

He added the premium feel of Dunhill is driven in part by the black packaging which is highlighted also by blue to connote the refreshing aftertaste.

The stylish packaging is marked by a sophisticated design and refined embossing, and will remind consumers of Dunhill’s signature attention to detail, he said.

The Dunhill Switch Black will be offered in a 6.0mg tar option at 2,700 won ($2.35).

(kys@heraldcorp.com)