KT&G adds low-tar BOHEM to lineup

Tobacco manufacturer and distributor KT&G announced on Tuesday that it has added a new low-tar product, Bohem Cigar Mojito 1mg, to its Bohem Cigar Mojito line that is popular among young smokers.

Bohem Cigar Mojito 1mg, which will go on sale on June 1, contains 1mg of tar and 0.1 mg of nicotine, and is priced at 2,500 won ($2.10) per pack.

The new product aims to attract fans of the mojito-flavored cigarettes who had been discouraged by Cigar Mojito’s heavy concentration of tar which is as high as 6mg, said the country’s largest tobacco distributor.

The company has been diversifying its BOHEM Mojito line by launching BOHEM Mojito 6mg and BOHEM Mojito Double in June 2011 and February 2012, respectively.

(joowonc@heraldcorp.com)