The China Europe International Business School’s Seoul office is hosting CEIBS dean professor John Quelch to deliver his newly crafted presentation on his latest passion, digital marketing in China, this week.
Drawing upon his quarter of a century of experience at Harvard Business School and three years as Dean of the London Business School, Quelch will touch on the impact of such revolutionary trends as China’s growing hunger for online gaming, micro-blogging, Weibo (Chinese Twitter) and virtual gifting.
Through real life case studies, Quelch will describe how companies in China can benefit from new innovations including crowd-sourcing, cloud computing, and transforming consumers into social network fans and more.
