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Amway Korea CEO and president Park Se-joon (center) poses with college students who won a recent UCC and mobile app contest for the Nutrilite brand. |
Nutrilite has become a leader in vitamins and supplements. Having introduced its first product in 1934, its products are currently sold in some 80 countries around the world and consumed by millions of people every day.
Nutrilite, one of the best-selling brands of Amway, has 77 years of history in nutrition research, development and innovation. This rich heritage is preserved by a new generation of scientists, researchers and technicians.
Under the slogan “The Best of Nature, the Best of Science,” the company operates a 26 million-square-meter Nutrilite farmland, where plants are grown and harvested in accordance with nature ― using sustainable methods.
A team of quality-assurance experts ensure high quality standards for the Nutrilite brand so that the supplements produced each month meet precise specifications for quality, potency, size, weight and hardness.
The concentration process uses specialized equipment in a state-of-the-art facility that creates the world’s finest nutritional concentrates, the company said.
Some 100 researchers are carrying out studies and clinical trials at laboratories, working together with well-regarded universities in study partnerships.
Nutrilite has also promoted the effective consumption of plant concentrates by staging campaigns to improve people’s dietary habits as well as introducing its vitamin and supplement products.
One of the examples is the “Phyto-color campaign,” which has been staged in Korea for two consecutive years. The campaign advises people to take vegetables and fruits in five different colors.
The company offered drinks made of plant nutrients in different colors as well as consultations for health and nutrition during the 10th International Congress on AIDS in Asia and the Pacific, which was held in Busan in August.
The company also supported a recent joint study between Korean and Chinese academics that found a nutritional imbalance among Koreans when it comes to their consumption of vegetables and fruits.
This year Nutrilite witnessed its brand awareness boosted among Korean consumers, with TV commercials playing a pivotal role, the company said.
A series of commercials, titled “A supplement expert with 77 years of history,” featured experts, such as a “farmer who knows best when to harvest” and an “ecologist who studies a virgin forest,” who participate in the production of its products.
After gaining positive reviews in Korea, the commercials were exported to overseas countries such as China and Japan as they are considered effective in educating consumers about the brand and its products.
Targeting potential customers in the future, the company also has conducted diverse events for college students, including a mobile app contest and a education program for healthy life tips.
According to the company, Nutrilite is the world’s largest vitamin and supplement brand in terms of sales. It has farmlands in California, Washington, Mexico and Brazil. The company also sponsors the Italian soccer club AC Milan.
