HONG KONG (Yonhap News) ― NCsoft Corp., a leading South Korean online game developer, will unveil its latest games to Chinese consumers in the second half of this year in a move to boost its sales in China, officials said Thursday.
NCsoft plans to launch two online games ― “Blade & Soul” and “Guild Wars 2” ― in the world’s most populous country and has designated Tencent Holdings Ltd. as the sole local distributor, company officials said.
Last year, the Seoul-based company signed an agreement with Tencent Holdings over the Chinese distribution of its existing and new games.
Its partnership with China’s No. 1 Internet company by revenue will likely help the South Korean developer strengthen its presence in the world’s most populous market, NCsoft officials said.
The expected release of Blade & Seoul and Guild War 2 in China will greatly improve revenue growth for NCsoft, succeeding predecessors Lineage I and Lineage II that were widely popular among Chinese gamers.
NCsoft ended its contract with Shanda Interactive Entertainment Ltd., a Shanghai-based operator of online games, which had distributed its flagship massively multiplayer online role-playing games.
