KT pledges better customer satisfaction

Company designates 2011 as the year for improved customer service


Top executives of KT Corp., the country’s biggest fixed-line service operator, on Monday offered a rare gesture showing their commitment to customer satisfaction

Its chairman Lee Suk-chae and two other top officials made foot stamps at the company’s Olleh Campus in southern Seoul.

The company designated 2011 as the year for drastic improvement of customer services.

“This campaign’s slogan, ‘We will run on our feet,’ expresses the company’s fundamental business policy for this year,” said Cho Hoon, who is in charge of the firm’s image building.

“Our slogan offers a glimpse into the firm’s strong will to go beyond the level of customer satisfaction offered by other firms in order to differentiate ourselves from them.”

In exemplary cases, KT is showcasing feet in its online commercials. The company went a step further and featured a photo of its building with feet on the country’s No. 2 online portal Daum’s map service “RoadView.”

Earlier in January, KT said it plans to record 20.5 trillion won in sales and spend 3 trillion won in investments this year to boost its service quality and make bigger presence in global markets.

The exclusive provider of Apple’s iPhone in Korea also said it aims to reach 30 trillion won in sales by 2015.

The company will nurture 600 people who will be labeled smartphone supporters, and who will focus on tackling the issues and inconveniences experienced by customers.

KT said it is targeting 6.5 million subscriptions in smartphones and sales of more than 1 million tablet computers by the end of this year.

By Cho Ji-hyun (sharon@heraldcorp.com)