[THE INVESTOR] SK Telecom has recently decided to offer its immensely popular navigation app T-Map for free to all mobile users.
T-Map is the nation’s No. 1 mobile navigation service with more than 8 million users. But the company offered the service for free only to SK Telecom subscribers.
Some 230 million mobile users subscribing network services of KT, LG Uplus and other budget plans are expected to benefit from the free service from July 19.
The decision comes as Kakao is expanding its online-to-offline service through its own navigation app KakaoNavi recently.
The Internet giant acquired the previously Kimgisa app in 2015 from a local start-up Loc&All for 60 billion won (US$51 million). Its user number has exceeded 8 million people.
By Lee Ji-yoon (
jylee@heraldcorp.com)
