South Korea and Iran agreed to build a complex to promote the Korean Wave in the Middle East country, South Korea's presidential office said Monday, the latest in a series of Seoul's efforts to spread the Korean Wave.
The complex -- tentatively named K-Tower -- will display contents of the Korean Wave and offer Korean and Taekwondo classes, a traditional Korean martial art.
It will also house Korean restaurants and shopping malls for Korean cosmetic products and other South Korean goods, according to Cheong Wa Dae, South Korea's presidential office.
The K-Tower is to be built by South Korea's public housing developer LH Corp. and POSCO E&C, the construction unit of the world's fourth-largest steelmaker, on a site to be provided by Iran.
South Korea said the K-Tower can become a hub of the Korean Wave in Iran and help boost sales of South Korean products in places such as Azerbaijan and other neighboring countries.
South Korean drama "Daejanggeum," also known as "Jewel in the Palace," hit the highest viewing rate of 90 percent in Iran in 2006, generating the Korean Wave among local people.
Iran said it will push for the construction of an I-Tower in Seoul. (Yonhap)
