LG Electronics eyes high-end market in Latin America

[THE INVESTOR] LG Electronics is seeking expansion in Central and South American markets for high-end home appliances.

The company said on July 8 that it opened a four-day event introducing its new lineup in Cancun, Mexico. 

The event, titled InnoFest, opened on July 6, the company said.

LG Electronics, which has been holding InnoFest events across the globe since February, plans to introduce a diverse range of new products in the region this year.

The company plans to lead with its new Twin Wash washing machine, and introduce products designed specifically for the market. The Twin Wash model consists of one large washing drum with a smaller one.

The company also plans to introduce its ultrahigh-end Signature lineup in Central and South American markets next year.

By Choi He-suk (cheesuk@heraldcorp.com)