[Photo News] Absolut’s project for a breathing city

Pernod Ricard Korea President and CEO Jean Touboul (center) draws on a bottle that has been prepainted with Airlite, an eco-friendly paint, during the Absolut Eco Street Art Project held by the company in Gwanghwamun, central Seoul, on Monday.

The liquor maker built a structure using container boxes, on which a graffiti artist Xeva depicted “The Breathing City,” using special eco-friendly paint Airlite.

The Absolut Eco Street Art Project is Pernod Ricard Korea’s first attempt to connect art with technology -- the special paint -- to address the environmental issues, aiming to raise awareness and also encourage actions from the public.

Airlite is a special eco-friendly paint, which, activated by light, creates anions and reduces pollution in the air.

Starting Monday, the event will run until July 30. 
 

(herim@heraldcorp.com)