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(Samsung Electronics) |
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(Samsung Electronics) |
Samsung Electronics has collaborated with K-pop stars BTS on the opening of a pop-up store for fans at Garosugil in southern Seoul, the company said Friday.
The Serif, Samsung’s flagship lifestyle TV model, is installed at the three-floor store, “BTS Pop-Up: Map of Soul,” to display music videos of the idol group. Four Serif TVs could be spotted on each floor.
On the second floor of the store, Samsung has installed a 1,200-nit HDR LED display to better support the offline BTS showcase event.
Samsung will work together on following offline events in other cities.
By Song Su-hyun (
song@heraldcorp.com)
