Back To Top

Innocean Worldwide starts ‘black dog’ campaign

Innocean Worldwide, an advertising arm of Hyundai Motor Group, has launched a campaign here to address the so-called “black dog syndrome” in South Korea, in collaboration with the animal protection organization Care.

The “black dog syndrome” refers to a phenomenon observed at dog shelters here: Dogs with black hair stay longer in shelters than lighter colored dogs. 

An image from Innocean's YouTube video to raise awareness of the
An image from Innocean's YouTube video to raise awareness of the "black dog syndrome." (Innocean Worldwide)

The 4 minute 33 second clip posted on YouTube on Wednesday features a black haired dog escaping from a shelter after failing to find a new owner.

Through the clip, Innocean aims to deliver key messages such as “adopt a world without bias and discrimination.”

Innocean also made background music for the clip titled “Take Me Back,” the company said. Innocean plans to run an event where people can adopt a black dog doll named Lucky via the online shopping mall Interpark Pet. 

By Kim Bo-gyung (lisakim425@heraldcorp.com)
MOST POPULAR
LATEST NEWS
leadersclub
subscribe
지나쌤