South Korean tech giant Samsung Electronics Co. will unveil its new lineup of QLED televisions in New York this week to step up its push for the high-end TV market, company officials said Sunday.
Samsung said it plans to show off its new QLED TVs that are 65 inches or more in a global launching event at the American Stock Exchange in New York City on Wednesday, without disclosing details of the new products.
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(Yonhap) |
The term "QLED" is a marketing acronym created by the electronics maker for its high-end liquid crystal display TVs that use quantum-dot technology. Quantum-dot sets are an improvement on existing LCD technology, which the majority of TVs on the market use.
Samsung debuted QLED TVs in 2017 and has promoted them as a better platform for larger display products than its organic light-emitting diode lineup, while its smaller Korean rival LG Electronics Inc. is sticking with OLED TVs for high-end buyers favoring big screens.
In January, the company said it will push ahead with the two-track strategy in its flagship TV business by adding its micro-level LED lineup to its existing QLED TVs. (Yonhap)
