EXO has proven its global popularity as its members were selected as the exclusive models for the brand MCM.
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EXO (SM Ent.) |
“EXO’s worldwide popularity and young energy are expected to express the uniqueness and modern style of MCM,” a brand official was quoted as saying.
MCM is planning to release its “EXO Collaboration” in the second half of this year, targeting EXO fans and fashionistas at the same time.
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MCM flagship store in Myung-dong (MCM) |
EXO’s members are to officially start their role as brand models by visiting the opening of MCM’s flagship store in Myeong-dong on June 26.
By Kim Min-jin, Intern reporter (
minjin103@heraldcorp.com)
