LG enters digital magazine ad market

By Kim Ji-hyun
LG Uplus on Thursday said it has developed an exclusive application, which allows users to read magazines in their original paper format on tablet PCs, to signal its entry into the digital magazine advertisement market.
The application is accessible from both Android and Apple operating systems running on tablets such as Galaxy Tabs and iPads so that publishers won’t have to create separate versions for tablet PCs and different operating systems, the local telecom company said.
LG Uplus said it plans to soon offer a special edition of a magazine on mountain-climbing via an application shop, and eventually widen the choice to other specialized magazines on areas such as economic analyses and fashion.
The company hopes to continue working with the Korea Magazine Association to develop more digital magazine applications aimed at diversifying and rejuvenating related markets.
LG Uplus also saw the new application as a chance to further access the growing mobile advertisement market that has grown significantly with the introduction of smartphones and tablets.
LG Uplus currently offers some 400 applications affiliated with mobile ads.
(jemmie@heraldcorp.com)