KT&G launches ‘2nd generation’ This Plus

KT&G Corp., the nation’s largest tobacco producer, said Monday that it has extended the product line of its steady-selling brand This Plus.

The firm is to start selling This Real and This Wild, which has higher tar content with 6.5 milligrams and 8 milligrams, respectively, on Tuesday. The original This Plus contains 5.5 milligram of tar.

KT&G, meanwhile, has changed the packaging of This Plus to better-suit the taste of younger consumers, it said.

“Around 33 percent of This Plus smokers are in their 20s, according to consumer researchers. We came up with higher-tar content products and upgraded packaging to meet their demands,” the firm said.

This Plus has received favorable responses from local consumers for its tobacco taste and reasonable price since being introduced in 1999. The three products remain priced at 2,100 won ($2) each.

By Koh Young-aah (youngaah@heraldcorp.com)