LG rolls out world’s fastest color printer

LG Electronics said on Tuesday it would roll out the world’s fastest A4 color desktop printer, able to print up to 60 pages per minute, this month.

In a press conference held in downtown Seoul, the global electronics giant said it joined hands with global player Memjet to release the product “Machjet LPP6010N” in the local market.

The event comes as LG Electronics is putting more weight on the printer project with the company repositioning this month its printer business unit to combine with its monitor business unit, moving it away from the marketing department.

LG previously folded its printer business about 15 years ago, only reopening the business portfolio in 2009 by partnering with other global firms, such as Lexmark and Hewlett-Packard, which are equipped with printing technologies.

“The maintenance fees are about 70 percent cheaper (compared to other printers) and it’s an environmentally-friendly product that uses the lowest level of electricity,” said Kwon Hee-won, executive vice president of LG Electronics’ home entertainment unit.

“I believe it’s an item that could bring revolution through providing differentiated values in the competitive printer industry.”

Printing a single color page costs 55 won for Machjet, while it costs 200 won for a regular laser color printer and the product is priced at 750,000 won, said LG officials.

Company officials also said developing a model to sell overseas needed more consideration, but second and third upgraded versions of Machjet ― including changes in design and the addition of other functions such as scanning and copying ― will be launched for local consumers.

By Cho Ji-hyun (sharon@heraldcorp.com)