BAT Korea cuts price of ‘Dunhill SWITCH’

British American Tobacco Korea said it reduced the price of the superpremium “Dunhill SWITCH” by 200 won to 2,800 won ($2.60) from Friday.

BAT Korea reportedly said the company took the action in consideration of consumers’ burden on the price of the cigarettes.

The company introduced the new brand with “RELOC” inner wrapping on the local market on June 7.

(cheesuk@heraldcorp.com)