British American Tobacco Korea said Monday that it would reposition the price of its Dunhill Finecut Superslim product to 2,500 won ($2.30) from the current 2,700 won.
The company said the reduction would take effect on Jan. 17.
“The decision to reposition the price reflects current market trends. Superslim segment accounts for about 30 percent of the total tobacco market,” it said.
BAT Korea CEO Guy Meldrum said, “We believe the price change will provide wider choice for consumers who are seeking premium quality products in a more affordable price range.”
Launched in 2007, Dunhill Finecut Superslim has been the fastest growing brand among all products at BAT Korea.
Meanwhile, other Dunhill Kingsize products will remain at 2,700 won, the company said.
(
kys@heraldcorp.com)
