LG’s curved OLED TV hits European market

LG Electronics has launched the sales of its curved OLED TV in Germany, company officials said Sunday.

Slated to hold a launching event of the product at the HIFI Profis electronics trade show in Frankfurt on Wednesday, the home appliance maker said it would soon begin selling the product in other European countries.

“LG is fully committed to delivering the most advanced OLED TVs to European customers,” said Lee In-kyu, vice president and head of the TV division at LG’s home entertainment company. “With next-generation display technology and an ultrathin curved design, our curved OLED TV represents the beginning of a new era in home entertainment.”

The TV market will see 7 million curved TVs sold worldwide by 2016, with 30 percent of them sold in Europe by 2017, according to Display Search, a research firm,

The curved TV is designed to enable viewers to experience rich colors through LG’s proprietary WRGB (white, red, green and blue pixel) technology and thorough immersion with the concave display, LG said.

The premium TV with a 4.3-mm-wide body weighing 17 kilograms has been certified by international product testing institutes including TUV Rheinland, Intertek and VDE for its unsurpassed picture quality.

By Kim Young-won  (wone0102@heraldcorp.com)