JTI said Wednesday that it would introduce Ploom, a premium tobacco vaporizer, in the local market on Nov. 18. The product is a vaporizer that delivers real tobacco vapor from a sophisticated and easy-to-use device.
Ploom is in a separate category from both e-cigarettes and ordinary cigarettes.
A discreet vapor is created through the heating of tobacco, unlike e-cigarettes which create vapor by heating a nicotine-containing liquid.
Ploom capsules will be available in six variants: Mevius, Camel, Cooler, Gold, Orchard and Alert. A multi-pack containing all six variants is also available.
One pack consisting of 12 capsules is priced at 4,500 won ($4.10), said company spokespeople.
(
kys@heraldcorp.com)
