KT&G releases new Raison Sun Presso cigarette

KT&G, the country’s largest tobacco manufacturer, has launched capsule-type Raison Sun Presso, the company announced Monday.

Raison Sun Presso is the latest edition to KT&G’s Raison Presso lineup launched in 2012. Company officials said consumers will now be able to choose from four different products in the series.

According to the firm, each cigarette contains a capsule in the filter that when popped, releases two flavors.

The new package contains an image of waves under the burning sun on the front side, and a photo of a capsule popping on the back, expressing the dual tastes.

The new cigarette will be available for 2,500 won ($2.35) a pack.

(monicasuk@heraldcorp.com)