Davidoff renews packaging of Classic, Blue brands

KT&G, the country’s largest tobacco manufacturer, has launched new packaging for Davidoff’s popular Classic and Blue cigarettes, KT&G officials said Monday.

The new debossed, leather-like cover is the British multinational company Imperial Tobacco Group’s renewed design of the two brands, which are sold in 160 countries, the officials said.

The manufacturer also changed the cover of Blue, formerly known as Rich Blue, to light blue to appeal as a luxurious cigarette brand.

The cigarettes are available for 2,500 won ($2.50) a pack.

Imperial Tobacco is the world’s fourth-largest tobacco firm, and it has been in partnership with KT&G since signing a brand license pact in 2010.

(monicasuk@heraldcorp.com)