Korean travel mobile app for Chinese tourists

The Korea Tourism Organization released a Korean travel mobile application for Chinese tourists traveling independently in Korea. The app features a Korea map in Chinese, directions, and public transportation and shopping information such as the opening hours of major shopping places as well as discount coupons.

The mobile app targets the growing number of Chinese tourists in Korea, which are expected to reach some 5.8 million by the end of the year. Chinese arrivals have already reached 42 percent of the total arrivals in Korea.

The Korea travel app is downloadable at the Apple App Store, Google Play Store and Chinese app stores.

(wylee@heraldcorp.com)