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(Samsonite Red) |
Samsonite Red announced that it will run an ad campaign with Korean actor Lee Min-ho for spring-summer season. The brand released the “Lee Minho backpack” as both part of its casual brand VOY and business line BALLON.
The Korean star matched the VOY backpack with a casual denim shirt in its advertising campaign. It is available in four shades of red, navy, black and beige.
The BALLON backpack is a more minimalist and luxe version with leather details. The actor paired this with a crisp gray jacket. The brand is set to release a more extended range of backpacks, tote bags and briefcases.
Samsonite’s marketing director Kim Hui-jeong said the new fashion item, with its “simple and clean design, is well-suited to students in their 20s and new graduates.”
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(Samsonite Red) |
Samsonite Red’s new range of fashion products can be purchased in department stores nationwide and on the brand’s website.
By Yoon Sarah (
sarah356@heraldcorp.com)
