Philip Morris rolls out new Marlboro cigarette

Philip Morris Korea has rolled out Marlboro Zing Fusion, the latest brand from its flagship Marlboro lineup, in Korea on Wednesday.

“In addition to Marlboro’s signature smooth taste, the capsule-inserted cigarette exudes a distinctive note of refreshing MixballTM capsule,” the Korean operation of the world’s largest tobacco maker said. 

Before this, the company launched a number of brands in the Marlboro Fresh category, including Marlboro Ice Blast and Marlboro Hybrid, targeting the young adult smokers.

The Marlboro Zing Fusion contains 5.0 mg of tar and 0.4 mg of nicotine, and is available from April 1 with a retail price of 4,500 won per pack.

Philip Morris Korea Inc. was founded in April 1989, as an affiliate of Philip Morris International.

By Chung Joo-won (joowonc@heraldcorp.com)