JTI Korea unveils new Mevius

Japan Tobacco International Korea rolled out Mevius LSS Option Evo1, the latest brand from its flagship Mevius lineup, on Tuesday in a bid to increase its presence in the local market for super-slim cigarettes.

JTI said the Mevius LSS Option Evo1 had the same distinctive flavor as the rest of the products in the LSS special series. The product also includes a purple capsule inserted into each cigarette to reduce the amount of smoke and smell it gives off, according to the tobacco maker.

The Mevius is made from tobacco leaves from the Americas, Africa and Europe, according to JTI Korea.

“Super slim capsule cigarettes have become the most recent market trend among smokers in their 20s and 30s,” JTI Korea said.

The Mevius LSS Option Evo1 contains 1.0 mg of tar and 0.1 mg of nicotine.

(joowonc@heraldcorp.com)