BAT Korea launches premium Dunhill

British American Tobacco Korea announced the world premiere of “Dunhill Fine Cut Master” in Korea on Monday, introducing the premium version of BAT’s superslim flagship “Dunhill Fine Cut.”

The premium Dunhill contains over 40 percent “Z grade leaves,” which refers to the tobacco maker’s highest quality tobacco leaves. Z grade leaves are harvested and handpicked from five countries -- Brazil, Greece, Turkey, the United States and Zimbabwe -- where the growing conditions are optimal for tobacco cultivation.

“The Dunhill Fine Cut Master is a top-class product that delivers a uniform level of richness and smoothness of supreme quality tobacco leaves to adult smokers,” BAT Korea stated.

The Dunhill Fine Cut Master comes in two varieties: Dunhill Fine Cut Master 3MG and Dunhill Fine Cut Master 1MG.

Both products can be purchased at the retail price of 5,000 won ($4.30) per pack.

By Chung Joo-won (joowonc@heraldcorp.com)