SK-II launches ‘Change Destiny’ campaign

Cosmetic brand SK-II launched a new campaign, “Change Destiny,” encouraging women to make their own choice in leading an active life.

Global brand ambassador and actress Tang Wei shared her experience of making and standing by her choices through hardships that have led to her worldwide success at the InterContinental Hotel in southern Seoul on Thursday.

She also shared her five-year experience of using SK-II products that are based on Pitera -- a naturally-fermented liquid -- that boosted her self-confidence in her looks and life.

By Bae Ji-sook(baejisook@heraldcorp.com)