LG Electronics said Wednesday it has teamed up with U.S. chipmaker Freescale to jointly develop Advanced Driver Assistance Systems, or ADAS, a key technology for self-driving cars.
ADAS uses cameras to alert drivers of risks, increasing car safety and more generally road safety. The technology is expected to play a bigger role in the era of driverless cars.
Under the fresh partnership, LG will offer its world-leading camera technology secured through mobile and home appliance businesses, while Freescale, based on LG cameras, will develop improved processors.
The Korean tech giant, which has continued to pour resources into the car parts business, said it would speed up research and development activities on futuristic self-driving cars along with Freescale.
“LG boasts abundant technologies required for futuristic vehicles,” said Lee Woo-jong, the company’s vehicle component business chief. “Freescale is a perfect partner for us to strengthen our self-driving prowess.”
By Lee Ji-yoon (
jylee@heraldcorp.com)
