[Science Summit] Hyundai Motor’s brand value on the rise

Korea’s top automakers rank high in product quality

Published : Oct 21, 2015 - 18:00 Updated : Oct 22, 2015 - 18:21

Hyundai Motor Group, the world’s fifth-largest automaker, has risen up as a global company with a strong brand value and product quality over the past decade.

The group has been actively promoting its two main brands -- Hyundai Motor and Kia Motors -- through continued product innovation and development to stand among the world’s most valued brands over the past decade.

The brand value of Hyundai Motor stood at 13.4 trillion won ($11.3 billion) this year, up by 8.5 percent from 2014, ranking at 39th in the world, according to Interbrand’s Top 100 Global Brands survey.

The Korean automaker first made the Top 100 Global Brands list in 2005, ranking at 84th with a brand value of $3.5 billion. Its brand value has more than tripled over the past 11 years, the fastest ever for a global auto brand, according to Hyundai Motor.

Meanwhile, Kia Motors’ brand value was estimated at $5.7 billion this year, up by roughly 5 percent from the year before to rank 74th globally, according to the Interbrand survey.

Since first entering the Top 100 list in 2012 at 87th place, Kia has continued to climb the rankings on the back of its rising brand value.

Hyundai also ranked fourth while Kia ranked second among 33 of world’s automakers in terms of new vehicle quality, according to the 2015 Initial Quality Study by U.S. market research firm J.D. Power.

By Sohn Ji-young (jys@heraldcorp.com)