Bershka, a clothing brand established under Spain’s Inditex, the owner of brands Zara and Massimo Dutti, has unveiled a new design concept for its stores dubbed the “Stage.” It will also open a new store in Hongdae under the new design scheme.
Inspired by music, concerts and the backstage culture, the brand’s “Stage” interior was designed to reaffirm the brand’s position as a leader of the latest trends in fashion and music as well as top-notch technologies.
The new design concept is high-tech and environmentally friendly. Stores will be fitted with interactive displays and utilize recycled interior materials and energy-efficient lighting, as well as a floor mat made of recycled tires from planes and a light controlling system, according to the firm.
The new design scheme will be deployed in existing and new Bershka shops across the nation in phases.
By Sohn Ji-young (
jys@heraldcorp.com)
