LG Household introduces Veilment fragrance brand

LG Household and Healthcare has launched a new fragrance, Veilment, named by combining “veil” with “moment” to suggest it can recreate past memories through scent.

Veilment’s scents, available in 10 types, have been made under four general concepts — “Exotic Asia,” “Fresh,” “Sweet” and “Sensual.”

Ten types of candles, 10 types of diffusers, three types of body care products and one type of hand cream have been launched under the Veilment brand, according to LG. Prices range from 45,000 won ($40) to 125,000 won.

The new products will be available for three months at Boon The Shop located at the Cheongdam Fashion Street in eastern Seoul near Apgujeongrodeo Station.

By Sohn Ji-young (jys@heraldcorp.com)