Nike Sportswear will launch the Nike Air Huarache Ultra, combining elements of the 1991 iconic Huarache with a modern touch and Nike’s technology for extra comfort, in Korea on Saturday.
The shoe is designed to focus on comfort, flexibility, fit and ease of entry, as a lighter shoe that “hugs” the foot, according to the company. It is priced around 130,000 won ($110).
“We wanted to reimagine the Huarache in a fresh and modern way for the way our female consumer maneuvers today,” said Nike footwear designer Ashley Comeaux of the Nike Air Huarache Ultra.
“You get the shape of the original saddle and added Nike technology with the next-generation Flywire lacing system. It’s simple and clean, yet the DNA of Huarache is still there.”
By Sohn Ji-young(
jys@heraldcorp.com)
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