LG Household introduces automotive air refreshers

LG Household and Healthcare introduced six types of automotive air fresheners featuring characters from KakaoTalk and Marvel this week.

The KakaoTalk stick-type air fresheners Neo, Frodo, Tube and Apeach, and are available in “orange blossom,” “cotton,” “blue sky” and “sweet berry” scents. A four-pack is priced at 12,900 won.

The Marvel stick refreshers feature Marvel heroes including Spider Man, the Hulk, Thor and Iron Man. A pack of two scented sticks, “cotton” and “sweetie fruity,” are priced at 12,900 won.

“We decided to infuse popular characters with our automotive refreshers to target the Kidult population and the growing scented products market,” said LG Household and Healthcare’s brand manager Jang In-jung.

LG also offers 25 types of hanging card-type air fresheners and four types of attachable figure-type air fresheners for automobiles that feature the above characters.

By Sohn Ji-young (jys@heraldcorp.com)