[Consumer This Week] Amway, Millet, The Body Shop, Nike, CU, Customellow, Lotte Foods

Amway launches dietary supplement brand

Amway launched its latest brand Truvivity in the Korean market Monday, to expand its presence in what it calls the “inner beauty” market 

Truvivity is a joint project between the teams of Amway’s dietary supplement brand Nutrilite and skin care brand Artistry. 

The first two Truvivity products to be released in Korea are moisturizers: The pill-form Aqua Supplement and the Aqua Powder Drink. The Aqua Supplement is taken before bed, while the Aqua Powder Drink can be taken at any time of day.

The Aqua Supplement is uniquely made using wheat endosperm extract, which the firms says both provides and locks in moisture to the skin.

Millet creates shoes to custom-fit arches

French outdoor brand Millet has released the Archstep Z, walking shoes that are made to custom-fit the arch of the wearer’s foot. 

The Archstep Z includes an Arch Support Insole that comes in high, medium and low shapes to accommodate the shape of the walker’s feet. The support provides comfort to the ankles and bottoms of the feet.

The shoes also have a thermoplastic polyurethane support that wraps around the arch to prevent the ankle from twisting after tripping.

The Archstep Z is priced at 248,000 won.

The Body Shop brightens with Drops of Light

British skin care brand The Body Shop has released Drops of Light Pure Healthy Brightening Serum, which is made with red algae from the North Pole to give the skin a natural glow.

The mineral-packed serum is also effective for soothing and moisturizing the skin, and brightening dark spots.

It is part of the Drops of Light lineup, which includes a foam wash, essence lotion, serum and day cream. 

The serum is priced at 44,000 won, with the foam wash priced at 29,000 won, the essence lotion at 38,000 won and the day cream at 42,000 won.

Nike’s LunarEpic Flyknit combines performance and fit

Nike has released a new LunarEpic running shoe called the LunarEpic Flyknit, characterized by a sock-like collar that completely covers the ankle, inspired by the soccer cleat Nike Magista.

The LunarEpic Flyknit offers a perfect fit for the wearer thanks to its one-piece Flyknit skin, which allows the fabric to stretch and move to accommodate the bones. The Flyknit fabric makes the shoes light and airy, while Nike’s signature Lunar technology is used to bring bounce to the midsole. 

Nike’s LunarEpic Flyknit is available in Korea for 219,000 won.

CU goes luxe with Swarovski, Bearbricks

Convenience store chain CU will be selling limited-edition Swarovski crystal bracelets and Bearbricks to commemorate White Day on March 14, a Korean tradition when men give gifts to their significant other.

The “CU Swarovski Crystal Bracelet” will come in two designs -- the “Teddy Bear Bracelet” and “Love Bracelet” -- each featuring Swarovski crystal charms and spacers. Originally priced at 70,000 won, the bracelets will be available at a 44 percent discount for 39,000 won when purchased with designated White Day products at CU.

CU will also be offering 11 bears from the limited-edition “Series 31,” by Japanese hit toy Bearbricks, at 12,000 won each. 

Customellow launches unisex line Blue Label

Customellow launched a new unisex line called Blue Label starting with the 2016 spring and summer season. 

Composed of sweatshirts, T-shirts, cardigans and elastic-waist pants along with various accessories, Blue Label aims to be a comfortable, everyday alternative to Customellow’s original line. 

Customellow’s Blue Line is available at the H-store in Hongdae as well as IFC in Yeongdeungpo-gu, the Lotte World Mall, Sqaure1, Lotte Mall in Gimpo and at the official Customellow website (www.customellow.com). 

Prices range from 29,000 won to 158,000 won.

Brownie& first new Lotte ice cream of 2016

Lotte Foods released its first ice cream of the year with Brownie&, a popsicle combining chocolate ice cream studded with brownie cake chunks and cookies and cream.

Brownie& is the next product in Lotte Foods’ dessert ice cream series, which saw success with its previous Macaron Ice Cream.
The Brownie& popsicle is divided into two halves, with chocolate ice cream on top and cookies and cream on bottom.  

By Won Ho-jung(hjwon@heraldcorp.com)